Copy that Converts Copywriting
 

Attention:  Expect a little more --- get a lot more!

"If You Want To Be The Best In The Business, You Have To Look Like The Best. Here's How To Invest In Your Independence and Financial Security."

Dear Friend:

Imagine your dull, lifeless Web site revitalized and giving you prosperity, financial security and peace of mind.

Imagine a 50%, 60% or even an 80% conversion rate.

Imagine your business being the business with the best reputation in your industry.

Imagine a copywriting solution that gives you accountability.

We can give you all this and more! We deliver the goods. We outperform other sales writers. Let us prove it to you.

If you have a viable product or service but you're not getting enough business, read on.

Have your own personal salesperson on call, working for you 24/7/365 --- never getting tired or requiring a salary!

Remember: in just two days, tomorrow will be yesterday. Will your business be in better shape than it is in today or will it be the same? Or, could it even be worse? Professional sales copy is not the answer to everything. But if you have a good, viable product or service, good sales copy can keep you from becoming a business failure.

Good sales copy comes at a price. It's not cheap because sales copy that actually sells is worth more than gold!! Copywriting is NOT the place to pinch pennies. That's just stupid. That's like needing brain surgery and looking for a discount surgeon.

Some folks cry around at the price a copywriter charges. They'll search until they find a cheap one who is no more than someone who can put a few words together and make them sound reasonably smart. Uninformed business people do not know the value of a really good, professional copywriter. Are you one of those people? If so, please take your little mouse and go back to Google and search. I can't help you. I only help the professional marketer.

Getting killer sales copy put on your Web site or in your direct mail, radio commercials or other marketing material is the single most rewarding and important thing you can do to increase your income and grow your business.  Persuasive copywriting will put more money in your pocket than any other activity you'll ever pay for.  It is also a very tricky -- and challenging -- task and you're wise to hire an expert copywriter to do it.

Copywriting, as Eugene Schwartz said, is salesmanship in print. My copy is your 24/7 salesman.

Many people have the mistaken idea that it's the graphics and fancy artwork that makes a successful Web site or ad. Not so! Great copywriting makes your advertising and marketing successful! The copy you put on your Web site or in any of your marketing material is your salesperson. It is working for you 24/7. And if the copywriting isn't the very best it can be, you're losing money and your image is suffering. 

I'm sure that's not what you want. I've seen lots of people hire cheap copywriters --- someone fresh out of school --- and think they were getting a good deal. But soon they found out that they were losing money and time. Doing your own copywriting or hiring someone with very little experience is costly.

Many of these people turned to me --- an expert copywriter with experience.   Their sales quickly shot up and they began to see a dramatic increase in their income and so will you..

I've been a fan of Susanna's work for many years. She is a hard-hitting, top-producing copywriter that gets results. Her writing is clear, strong, persuasive and irresistible. If you want copy that drives customer actions, then you need Susanna and her company. I highly recommend her without any hesitation.

Michel Fortin

Michel Fortin, SuccessDoctor.com


Get the Competitive Advantage Right Here, Right Now.

The experienced pros of the advertising business can learn technology faster than the techies can learn the tricks of persuasion. Don't wait for the new guy on the block to learn how to sell your stuff. Let someone with experience in persuasion and technology get the job done right. I write just about anything you might need.

While sales letters, dynamic radio commercials and powerful Web site content are a specialty, I also write:

  • Ad Copy
  • Brochure copy
  • Flyers
  • Radio Spots
  • SEO Web site content
  • Newsletters
  • Press Releases
  • Internet Direct Mail and
  • Other powerful marketing materials designed to get results.

Everything I write is carefully crafted to give you the competitive advantage. I know your marketing needs and I have the solutions. I take the time to know your needs and understand your business model. I don't just sit down and start to write like some copywriter do. Nor do I take something off the shelf and fill in the blanks as yet some other "copywriters" do.

Make an investment in your business and your success. Don't settle for second rate advertising and marketing copy. Trust your important marketing copy to a pro.

Remember, your competition is only a click away! They're waiting for you to bomb. Or as Semon Knudsen put it, "In business, the competition will bite you if you keep running; if you stand still, they will swallow you." Don't stand still. Hire the best to give you the best. Losing in business is not an option to a winner. You are a winner aren't you?

The method I use to write copy is not what most copywriters use. This site, for example, is written in a brand new style that tests exceptionally well. It gets results. You won't find another copywriter who keeps up with the fast changes in marketing as much as I do. 

Look at some samples of my copywriting. And then check out what some of my clients have said about my work.



Copywriting principles that work offline (direct mail, print advertising, radio/TV, etc.) do not necessarily work on the Web.  Sales copy that is written for offline use can frequently be counterproductive to online sales.

Are you fed up with where you're at?

Fed up with your Web sites that aren't making enough money? Fed up with your e-mail marketing that doesn't get enough response? If so, then I have some great news for you ...
Now you can quickly recharge your Web sites and e-mail messages into dynamic powerful money makers.

How? By hiring the copywriter who knows the secrets and tactics of writing cash-generating sales copy for Web sites and e-mail campaigns.

The ability to write persuasive words (copy) is the single most important factor to your marketing success. Marketing is all about using words to motivate people into taking a desired action -- pressing the "order" button, clicking on a hyperlink, subscribing to your ezine, making a phone call or whatever you choose. If your words don't generate maximum response, you will always be disappointed with the outcome of your marketing efforts.

The end result?
... You won't get as many orders.
... You won't make as many sales.
... You won't get as many new leads or subscribers.

With the right sales copy being so critical to your marketing success don't you think you should hire the copywriter who understands how to get results?

"Give me 15 minutes on the phone and I'll show you how I can get you more results with your Web site or email, direct mail or radio spots --- whatever marketing you use."

Short or long copy? I write what works best for you.


Don't be a Copycat.

Everyone and his brother copies the same tired junk that's on every other Web site or in every other direct mail piece. It's fine to steal an idea. Ideas don't belong to anyone. But how often do you see the tired old heading Who else wants (you fill in the blank)? I get so tired of seeing that I could barf!

How often do you see LIMITED TIME OFFER and you know that the price has been the same for two years and probably always will be the same? That sucks. It insults your intelligence. Do you want that on your own Web site? I sure hope not. And if I write your site, it won't be there.

When I was starting out in the copywriting business I found that I wasn't getting the results I wanted. That happens with lots of young copywriters. I wanted to discover a way to get people to take that check book out or grab the credit card and make a purchase.

So I discovered a way to use little-known sales psychology methods in my writing. Pretty words aren't enough. I had to sell products and services to those folks. I had to make them want what I was selling so badly that they'd sell their first born to buy from me.

That's when I started using what I call Persuasion Dynamics. When I used this skill to the fullest, I started making more money for myself and my clients than I ever dreamed possible.

Fact is, many people including some publishing companies, asked me to write a book about how I use this powerful writing and selling method to write copy. But I simply didn't have the time. I'd rather use the skill then write about it. I believe it's more profitable to do than to write about doing.

"Susanna developed a strategy to reinforce the message of my copy. The solution - positive, communicative targeted copy that was implemented into my pages. The difference? Increased sales, increased feedback. The result? I'm very happy and so are my customers. I fully recommend Susanna's excellent services - you simply cannot afford not to seek Susanna's expertise."
Chris Richardson,
Owner of Freebietemplates.com

The time to start making changes to your marketing copy is now. Why? Simply put, you have competition. And they aren't sitting on their hands. They're doing something. Many are staying up nights figuring out ways to get ahead and stay ahead. Can you afford to let them pass you by on the road to success?



Putting Persuasion Dynamics to the test --- a true story.

Let me tell you a true story. I wrote the copy for a client's Web site several years ago. The client liked the copy. I liked the copy.

I asked him to let me know how well the copy pulled and how much difference there was in the results he got with the new copy compared to that he had previously gotten with the old copy. He agreed that he would.

A few weeks after the copy went live he told me he saw a big increase in sales. But the size of his sales weren't quite what he wanted. He wanted bigger sales.

So I suggested we put Persuasion Dynamics to the test. I told him, "Let's change the offer, raise the prices on your top selling items and do an upsell as the visitor checks out."

I wrote him a new offer and an upsell using all the persuasion and selling techniques available to me through my years of use.

His profits increased a whopping 500%!

That's the power of Persuasion Dynamics. It's a giant leap over the competition. And believe me, it works.

" I just want to inform you that my business has suddenly picked up tremendously after the work you did for me. Even though I wasn't able to make my brochures as fantastic as I had wanted to, the words still made an impression on my client-a microbiology diagnostic company. I am now moving to South Africa to work on several projects related to Water quality and AIDS: I want to thank you for assisting me to gain the confidence to sell my services. This is just the beginning I hope, of a business relationship with you."
Nyonga Rugumayo Amundsen
Global Consultant


What can I do for you?

I write just about anything you might need to increase your business. Some of the marketing material and services that I can provide you with include:

  • Sales Letters
  • Radio commercials
  • Brochures
  • Catalog copy
  • Autoresponder copy
  • Direct e-mail
  • Print Ads
  • Web site copy
  • Copy Critique
  • Essay Copy
  • Articles
  • Editing
  • Consultation

If you're ready to get serious about your advertising and marketing, I can help you. Just fill out the quick request for a quote form and I'll get back to you with a quote or I may need to ask you for a bit more information.

 

WARNING!!

Most Web designers don't know a thing about copywriting. Nor do they understand how to turn your site into a profit machine. They are artists. Nothing else. They get paid just to "build" your site, not make you money.

Lovely graphics don't sell for you. Fact is, they often detract from the words that DO SELL FOR YOU! Many folks make the mistake of thinking the graphics should be done first. Wrong! Graphics are not that important. Graphics do not sell. Graphics should be kept to a minimum. The best Web sites have the least graphics and the least bells and whistles.

"Great stuff! Thanks. I feel I got a lot of value out of this project. Even the taglines I didn’t like or am not going to use contain a lot of the operative words that I will want to use in prospective client communications. "

Bill Ely,
W.R. Ely & Associates
Liberty, MO.

Do you have a copywriting project that needs a professional touch?

If you have a copywriting need, let me know. I'll be more than happy to discuss your marketing with you and see if I can improve on your current copy or write you fresh copy that will get you the results you want.

Are you doing what you think are all the right things yet getting no sales? If so, get in touch with me now.

"Would you like to have your sales copy turned into a profit-producing machine?"

Convert your prospects into buyers with dynamic copywriting.

The average Web site is not professionally written. It converts less than 2 percent of its visitors into buyers. Lots of sites don't even get that. And direct mail written in-house does a bad job of converting readers into buyers.

Now I'll bet you have a good product or service and my guess is you have lots of readers, listeners or visitors but you may have a low conversion rate. If that's the case, your problem may be that your sales copy is not persuading people to take action. Or it's possible you're not using the best marketing methods for your product or service. That's not uncommon and it can be easily corrected.

Perhaps you should try persuasion dynamics in all of your marketing items such as sales letters, direct mail and e-mail, radio spots and ad copy or your complete mail packages. See if it doesn't make a difference.



I'm a copywriter who understands your needs and I'll generally get excellent results for you. Of course, I can't guarantee you a certain result. But I'll sure give you the competitive edge. I have been a leading online freelance copywriter for over a decade. I only accept a few personal clients per year.

I can help you get prospects and then convert them into buyers. Using Persuasion Dynamics to sell your products or services, I quickly get most of my clients great results and make them very happy. It also makes them lots of money!

My unique methods and expertise have worked well for a wide range of B2B and B2C clients worldwide.


“Fantastic results on my mailing. Picked up two really big clients (annual billings $20,000 +) and a handful of smaller ones. No time to really drop you a line -- too busy. May be quitting my day job soon."
Then link to more testimonials like this one here.


Greg Randazzo
http://www.mwaccounting.com/

Increase your sales and get more conversions with professional copywriting.

Would you like to increase your sales? Here's how. Talk to me about your marketing needs. Let's see if we can work out a plan to get your business on track. Visit my Frequently Asked Questions while you're here.

For a fast, no-obligation quote, fill in the short quote request form. Go here for a marketing consultation.

Call me today at 316-665-6904



Best of Success,

Susanna K. Hutcheson

Susanna K. Hutcheson

P.S. I've had prospective clients tell me they could do the copywriting themselves but they simply didn't have the time. Who are they kidding? Copywriting takes a master. You do your job. I'll do mine. And you'll make more money, get more leads and sales faster than you ever dreamed possible. No, you can't do it yourself. Not if you want to be successful. And not if you want a professional image.

P.P.S. I specialize in advanced, professional copywriting. I'm trained, educated and experienced in influencing the behavior and perception of your potential customers or clients. In addition, my firm hires motivational psychologists to assist us in working on many of our accounts. We take the risk out of your advertising and marketing. What you pay us is an investment in yourself or your business, not an expense or a gamble.

NOTICE: If you really need to make more sales, you should contact me now. I can help you. But my schedule fills up fast. So don't wait.





Power Communications


6505 E. Central #106
Wichita, KS 67206
Telephone: 316-665-6904

Serving clients in most English speaking countries
Member Wichita Independent Business Association

A portion of all income from this Web site is donated to The Humane Society of the United States and The Lance Armstrong Foundation as well as other worthwhile causes with four and five star ratings.

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