About Susanna K. Hutcheson

Susanna K. Hutcheson has close to four decades of copywriting experience. In addition, she is an Internet pioneer. Susanna was doing business online before there was a Web, before there was a browser. Everything was text. And doing something capitalistic like making money online was frowned upon.

She started marketing for clients on the old Compuserve, a system that only those with technical knowledge and skill dared to use. Susanna didn't really have either. But she dug her heals in and learned and it paid off.

"I got lots of flames in those days", she says. She used to get e-mail from people telling her to get off the Internet because it wasn't designed for business people.

Susanna told them that in a year or two the Internet would be all business and they would be pushed to the side or relegated to their own corner of the net. The rest, of course, is well documented history.

Susanna's copy has helped many businesses to double or triple their conversion rate.

She writes everything from sales letters and radio commercials to Web site copy and direct e-mail. She writes anything you need to be successful in your online or offline marketing.

Some of Susanna's Marketing Highlights.

• One of her sales letters achieved a control-beating 93% response.
• One of her ads brought in 600 responses for a high ticket item in only 45 days.
• A radio commercial she wrote got people calling for appointments immediately after it aired.
• Direct mail packages she wrote made many people wealthy.

Susanna is written about in numerous popular books and publications, including Marketing Online by Marcia Yudkin and in some of the famous Jay Conrad Levinson Guerrilla marketing books. She also appears on a number of radio and television programs to discuss advertising, marketing and public relations.

Susanna paid her way through college selling everything from vacuum cleaners to advertising space. She also hosted a radio talk show on a local radio station and she wrote articles for magazines.

"My first article, which I wrote in 1967, sold for all of $5.00", she says. But each year she earned more as she became well known in her field. She is sought after for her knowledge and skill in writing rich marketing copy that gets results.

As one of her clients says, "If Susanna writes your copy, consider yourself lucky. You've got one of the best copywriters in the country at your side."

How She Got Started.

Susanna's first magazine article was published in 1967 and she has been a regularly published freelance writer ever since. After college, where she majored in journalism and law, Susanna was tapped to be advertising manager for a weekly newspaper. In addition to handling the advertising, she wrote a weekly column and numerous feature articles and news.

After a stint at that, she accepted a job in California as a staff writer on a daily paper. At that time, she taught an adult course on writing at a California college.

Then she was transferred to a daily newspaper in Missouri. Later she bought a weekly newspaper and ran it for several years before selling it. During all of this, she continued to work as a freelance writer and a copywriter.

Susanna was then appointed Head Copywriter for a major radio station owned by Great Empire Broadcasting Company.

Then she went into business for herself as a freelance writer and copywriter. She started Powerwriting in 1993, just as the Internet was beginning to have legs. Powerwriting Copywriting Service is a very successful and highly respected copywriting business with clients worldwide.

Hire a Freelance Writer and Copywriter with Experience and Know-How.

Get the competitive advantage. Have Susanna write your sales message. She has been at it long enough to know what works and what doesn't.

Some of her many feature articles appear in college text books and are studied by students all over the world. Some of her articles appear in Professional Feature Writing by Bruce Garrison.

In addition, she taught writing at a small college in California.

Susanna is one of the most popular and highly-acclaimed direct mail and advertising copywriters in the America and has clients in most of the English speaking countries.

Ask Susanna to write your sales copy today. Get a FREE COPYWRITING QUOTE now, while it's on your mind. There's no obligation. Any information you provide is strictly confidential.

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SUSANNA APPEARS AS A GUEST ON LEADERS CLUB RADIO SHOW. This is fairly lengthy. So listen to as much or little as you want.

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