News for Copywriters about copywriting and marketing.

This is gonna ruffle some feathers... but if you are looking for Monster Succ...
30 May 2009 at 10:11pm
Posted by David Garfinkel
My friend ultra-copywriter John Carlton is traveling (Australia, New Zealand) and he invited me to do a guest post on his Marketing Rebel Rant blog. First of all, it's a great honor. John's a living legend and very picky about...

Poking fun at vocabulary-builders, by publishing a book that purports to be one
1 May 2009 at 10:58am
Posted by David Garfinkel
If there's anyone on Planet Earth who understands the power of words, it's got to be Bob Bly. He's made himself very comfortable and extremely well respected as a freelance writer and prolific author. His 76th book, The Words You...

Finally, a way to learn how to cash in quickly with Social Media... while you...
24 Apr 2009 at 2:04pm
Posted by David Garfinkel
I can think of four conversations I had yesterday where the main topic of conversation was social media -- you know, Twitter, FaceBook, YouTube, blogging. The one that stands out in my mind was what a business partner told me....

Testimonial Tamp-Down: Is a golden age of marketing about to come to a screec...
21 Apr 2009 at 10:51am
Posted by David Garfinkel
Uh-oh. New rules now being considered by the U.S. Federal Trade Commission could put a whole new spin on how marketers can use testimonials. And make it a whole lot harder to sell anything and everything in print, on radio,...

TV pitchman Billy Mays gets his own reality show... and, by the way, are you ...
8 Apr 2009 at 4:08pm
Posted by David Garfinkel
Got a note this morning from World Copywriting Blog Executive Contributor Jim Van Wyck that everybody's favorite (or least favorite) TV personality, Billy Mays, has landed his own reality TV show. Jim found this out from Dave Kaminski's Web Video...

Making sales in this economy -- is it better to be lucky than smart?
3 Apr 2009 at 5:55pm
Posted by David Garfinkel
After many years of thinking I was smart -- and the reflection of age helping me realize all the times I've been pretty dumb but incredibly lucky -- I'll go for luck over smarts any day. But these days, I...

John Carlton's doing it again... I'm in cahoots with him... and you should ch...
30 Mar 2009 at 10:00am
Posted by David Garfinkel
Last year the most fun I had with my clothes on was teaching others copywriting as an instructor in John Carlton's Simple Writing System. With this admission comes a confession: I've spent 20 years teaching people how to write copy,...

How to Connect With Today's Frightened, Confused Customer... and Make Sales, ...
13 Feb 2009 at 1:49pm
Posted by David Garfinkel
Thursday night Kevin Hogan interviewed me about the mindset of consumers in this totally bizarre economy. We had so many challenges with the phone bridge that both Kevin and I were bumped off the line and had to call back...

Lucrative Licensing Secrets: How Copywriters and Other Marketers Can Take a P...
3 Feb 2009 at 7:56pm
Posted by David Garfinkel
Remember Merv Griffin? The TV celebrity and game-show producer died a billionaire a couple years ago. One of his many claims to fame was the game show Jeopardy. Now Merv was smarter than your average celebrity. Here's why: In 1964,...

Of course you've heard of "testing ads." Well here's a twist, and it could ha...
10 Jan 2009 at 3:30pm
Posted by David Garfinkel
Rancho Bernardo (near San Diego) -- For direct marketers, testing ads is nothing new. But in the midst of a stupid-scary budget crisis/disaster in California, high school math teacher Tom Farber has come up with a bold and profitable innovation...

The street-smart wisdom of Denny's... and how you can use it to get more busi...
10 Dec 2008 at 5:34pm
Posted by David Garfinkel
How to make more money? Easy. Make more sales. But how to make more sales? You don't have to be a rocket scientist for this one, either: Give customers more opportunities to buy. It's very simple, really. But who could...

While you were looking the other way, the YouTube Revolution occurred
2 Dec 2008 at 5:00pm
Posted by David Garfinkel
One of my brightest and most successful mentoring clients, copywriter Mark Pocock, told me something shocking this morning. Mark is fully booked--even in this crazy economy--but nevertheless, he managed to slip away for a couple of days to attend an...

Does it make sense for a copywriter (or any other marketer) to author a book?
10 Sep 2008 at 11:47pm
Posted by David Garfinkel
Next month, you can find out in a couple days what I spent years learning... rather slowly, awkwardly and painfully. The publishing industry is like a cross between ? an obstacle course ? a live minefield, and ? a treasure...

Copywriters: How to Write Your Way Out of Only 1 Stream of Income...
29 Aug 2008 at 1:18pm
Posted by David Garfinkel
If real-estate (and now, wealth-building) guru Robert Allen has made one lasting contribution to Western (make that World) Civilization, I would nominate the phrase I'm almost sure he came up with: "Multiple Streams of Income." Entrepreneurs and those born into...

When Mr. McGuire said to Benjamin (in "The Graduate") that one word -- "plast...
10 Aug 2008 at 1:19pm
Posted by David Garfinkel
It may be the most memorable scene from American movies in the 1960s. A graduation party at his parents' home in Pasadena, California. Mr. McGuire (played by Walter Brooke) comes up to Benjamin (the young Dustin Hoffman) and the following...

The most overlooked way to increase your conversions... FINALLY, someone's ta...
25 Jul 2008 at 1:45pm
Posted by David Garfinkel
Here's the skinny: A Great Offer will boost your sales more than anything else. But what is a great offer? Ah, that's the question few can answer. "Million Dollar" Mike Morgan did... and he appeared on a free teleseminar with...

Three proven ways to get your business moving faster, right away
11 Jul 2008 at 6:22am
Posted by David Garfinkel
The smartest people I know these days aren't debating whether or not we're in a recession -- they're taking action to counter the effects of a slowed economy on their business. I recently contributed a chapter to Scott Aughtmon's excellent...

John Reese 2.0: The Internet's first million-dollar-day marketer meets social...
3 Jul 2008 at 10:07pm
Posted by David Garfinkel
If you are in Internet marketing, you've probably heard of John Reese. He made business history four years ago with his product Traffic Secrets. The sales letter, written by my friend copywriter extraordinaire Michel Fortin, brought in over $1 million...

My mouth is sewn shut, but I can tell you this much...
27 Jun 2008 at 9:17pm
Posted by David Garfinkel
A number of people today asked me about the secret alliance between me, super-copywriter Million Dollar Mike Morgan, and Traffic Geyser co-creator Frank Sousa. Hey, I'm sworn to secrecy on this project. So I can't say much. But, I can...

Just Say 'No' - One of Ryan Healy's extremely valuable tips for freelance cop...
21 Jun 2008 at 10:11am
Posted by David Garfinkel
Top freelance copywriters Ryan Healy and John "Angel" Angelache noticed that a lot of other copywriters are having the "Rodney Dangerfield problem" -- namely, they don't get no respect from their prospects and clients. It's a real problem. Fortunately, there...