Susanna K. Hutcheson -- the GOTO Copywriter!

Radio Commercials I've written. Here's a small collection of radio spots I wrote for clients. I also directed them and had them professionally produced. Many times a client only wants copy. And that's fine. But I can generally offer them a better deal by having the produced for them.

Web site Copy

Here is a PDF file that contains a few samples of Web sites I've written and consulted on. The size is 942K.

Here is a PDF file for three Home Pages. I wrote the copy for Martin Smith of Broadbandexperts.com, gobroadband.com and everythingt1.com.

This is the home page I wrote for a ringtone affiliate in the U.K.

The Copy that Converts team wrote this U.K. site. This is a pdf file.

This is a home page that I wrote for url2image.com. The client only wanted the home page written so I didn't write the rest of the site. This PDF file shows you the way it looked before I wrote it and after I wrote it. File size is 85kb.

This is a PDF file of the before and after of a Home Page I wrote for Professional Strategies, Inc. I didn't write the rest of the site copy but the Home Page copy is strong enough and long enough to carry the entire site and increase conversions by a tremendous amount.

Also as a side note about this page, Google indexed it high in its search engine before I was even finished polishing the html for the client. It had not been indexed before. Good SEO copywriting can do wonders! By the way, I don't usually do design or html. But I did help this client with the CSS file and the html coding.

I wrote the copy for the Home Page for a San Diego driving school site. Download the before and after versions here. 105kb

I also write an ad for them to put on Craigs List. You can see it here. This is a PDF file.

This is a special Vendor Page I wrote for LearnKey Training on the Arcamax site. This is a pdf file. Size is 48KB.

Clients who sell information products often prefer to use Vendor pages or Sell Pages. They are actually long sales letters.

Lead-generating and order-getting direct mail

Direct mail will always be a killer marketing method. American Financial Services (AFS) hired me to write a direct mail package. When I presented the copy to them I was told that most copywriters have to "rewrite the copy several times before they get it right."

"You got it right the first time!", I was told. I attempt to do this for all my clients. I don't make a habit of rewriting. That's why I get it right the first time.

I offer you a look at the sales letter and flyer that I wrote. I also wrote some envelope teaser copy. Download the PDF file here.

WGL & Associates

This is a brochure I wrote for WGL and Associates. It is a color brochure. But for the purposes of showing it here, I've put it in B/W. It is in PDF format.

A very successful press release I wrote for WGL and Associates. Note: There is a misspelling in the press release. But we're providing it to you as the client sent it. It is not a Copy that Converts typo --- although we DO make mistakes. PDF.

This package did extremely well for this firm. After a short time the business really began to take off because of the direct mail. It included two letters, a brochure, a press release and fulfillment material. It was a two-stage mailing.

800-Discount Club

This package consisted of an order-getting letter, lift letter, agreement and writing on both sides of a business card. A most effective package, this is a complete order-getting package and works well for many clients.

EDGAR B FURNITURE

This colorful direct mail package for Edgar B, the national furniture source, contained copy and photos on the unusual envelope. We also wrote a large brochure, two letters and an agreement. The effect was stunning.

FrostByte Software

This small software firm had a need for a one-stage mailing. So I wrote them an order-getting letter plus some follow-up letters. We advised them to use color type in both the letters, envelopes and order form and it pulled well for them.

Target Media, Inc.

This is a 24-page booklet I planned and wrote for Leaders Club. It is proving to be a very effective tool in their marketing. The booklet is used by their members as a recruiting tool. Everyone makes money from the booklet. But more importantly, it helps each member increase his or her business. At the same time, it is a valuable teaching tool to all who read it.

All sorts of writing and copywriting

Here are some PDF files you can download if you have a serious interest in hiring Susanna. The samples in these files are actual projects written by Susanna for her clients. They are copyrighted and may not be used for any reason other than to introduce you to our service and show you some of what Susanna has done for others.

Samples of news feature and magazine articles I've written. These are just a few of many thousands. Size of the pdf file is about 1MB.

Samples of general projects such as sales letters, brochure copy, etc. File size is 388kb.

Samples of advertorials. PDF file. 1.06MB.