Get a Powerful Company Slogan for Your Business. If you want to be competitive, you have to be remembered. Set yourself apart with a dynamic tagline.

It's not hyperbole to say that a tagline is important to your business. Oh, it's a small line. It may only be three words. It may be five or seven words. But they're critical words.

First off, let me make one thing clear. I don't want to do business with you unless you're serious about making a real effort to improve your business. In fact, I won't take any money from you until I accept you as a client. I only accept a few clients yearly. You see, I have already made my fortune. I work because I want to. So, if I help you, it's because we agree to grow your business together. If you're still interested, read on.

I recently read a post in a group discussion that read in part, "I have a (type of business deleted) business. When I first started, I didn't think a tagline was important. Since then, I have been trying to think of something to use, to make me a bit memorable at networking events."

A new business soon realizes that it needs a tagline. It has to have something to set it apart. A tagline alone won't do that, of course. But it's the first step in branding --- next to having a good name for your business. Both are branding issues.

A good tagline or slogan sets you apart. It can help you to be remembered in your sea of competitors.

Even companies such as Nike, Microsoft, Ford Motor Company, Avis Rent a Car and just about every other business of any importance has a tagline.

A good tagline is magic.

The Nike tagline is wonderful. "Just Do it." Three little words that speak volumes. It says to people of all ages and in all conditions to just get out and live. Have fun. Get healthy. Get fit. No, it doesn't have anything to do with shoes or clothing. It has to do with a lifestyle, with action and health. So that's the image we have of Nike. We don't see shoes. We see a certain lifestyle that we want to attain. And in order to attain that lifestyle we do what? We buy their shoes.

Taglines are the first step and a major part of building brand. Their value builds for years. A good tagline is your best and cheapest form of advertising. If your company name, logo and tagline are all working in harmony, they become an ad themselves.

Your tagline creates a first impression. People will remember a tag phrase even before they remember a company name. Having years of equity built up in an old tagline can work for or against you. Is the phrase you're using "dated?" Are people tired of hearing it - or worse, no longer believing the claim? It may be time for you to think about getting some new, fresh tagline ideas. If so, you've come to the right place.

Some slogans that started out as creative ideas and became great branding.

Here are the Top Ten Jingles or Taglines of the century according to Advertising Age:

    TOP 10 JINGLES OF THE CENTURY

  1. 1. You deserve a break today (McDonalds)
  2. 2. Be all that you can be (U.S. Army)
  3. 3. Pepsi Cola Hits the Spot (Pepsi Cola)
  4. 4. M'm, M'm good (Campbell's)
  5. 5. See the USA in your Chevrolet (GM)
  6. 6. I wish I was an Oscar Meyer Wiener (Oscar Meyer)
  7. 7. Double your pleasure, double your fun (Wrigley's Doublemint Gum)
  8. 8. Winston tastes good like a cigarette should (Winston)
  9. 9. It's the Real Thing (Coca Cola)
  10. 10. A little dab'll do ya (Brylcreem)

TOP 10 SLOGANS OF THE CENTURY

  1. 1. Diamonds are forever (DeBeers)
  2. 2. Just do it (Nike)
  3. 3. The pause that refreshes (Coca-Cola)
  4. 4. Tastes great, less filling (Miller Lite)
  5. 5. We try harder (Avis)
  6. 6. Good to the last drop (Maxwell House)
  7. 7. Breakfast of champions (Wheaties)
  8. 8. Does she ... or doesn't she? (Clairol)
  9. 9. When it rains it pours (Morton Salt)
  10. 10. Where's the beef? (Wendy's)

HONORABLE MENTIONS

  1. Look Ma, no cavities! (Crest toothpaste)
  2. Let your fingers do the walking (Yellow Pages)
  3. Loose lips sink ships (public service)
  4. M&Ms melt in your mouth, not in your hand (M&M Candies)
  5. We bring good things to life (General Electric)

As you can see, these taglines bring up an image. They speak to something the consumer wants or needs. They make you feel something good about a brand.

Do you need a tagline? The average business needs a tagline or slogan. If you want your business to be memorable, you need a tagline.

“Great stuff! Thanks. I feel I got a lot of value out of this project. Even the taglines I didn’t like or am not going to use contain a lot of the operative words that I will want to use in prospective client communications."

More testimonials like this one .


Bill Ely
W.R. Ely & Associates, Liberty, MO.

Get your own tagline package now!

I'll create a series of powerful tagline ideas for you. You're sure to find just the right tagline for your business in this package. The number of slogans I develop and the time I spend doing it will depend on your budget. So please specify a budget when asked to.

The slogans I produce for you will not be cookie cutter slogans. They will be original and unique.

Get a free quote now.


Power Communications

Power Communications LLC
6505 E. Central #106
Wichita, KS 67206
Telephone: 316-665-6904

Serving clients in most English speaking countries
Member Wichita Independent Business Association

A portion of our income is donated to The Humane Society of the United States, The Women's Sports Foundation, Conservation International and several other worthwhile causes with four star ratings. When you do business with us, you help people, pets and the planet. We are a Green business.

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©2006 Susanna K. Hutcheson, Power Communications LLC

©2005 Susanna K. Hutcheson.